Leveraging Social Media Marketing During Important Days and Festivals: Examples from Indian Brands

Indian brands have embraced the power of social media marketing during important days and festivals to connect with their target audience and increase brand visibility. By aligning their strategies with these occasions, they have successfully tapped into the collective excitement and engagement of the Indian audience. In this blog, let’s explore how brands like Zomato, […]

A Guide To Emotional Branding

Brand Advertisements that make people buy and talk about it are usually driven by ‘Emotion’. All branding material of a business right from its icon to its color palette can be optimized in an Emotional Branding manner, to gain the loyalty and trust of the consumers. A big example of such type of branding is- […]