The Kika New About page

ABOUT US

We started The Kika because the world had enough beige brands.

Founded in 2018 by Kiran Barai in Vashi, Navi Mumbai. We’re a small, opinionated studio building the kind of brand work we’d actually want to show our friends.

MISSION

Build brands that punch above their weight.

We exist for founders, marketers and creators who refuse to be invisible. We blend strategy, craft and a little stubbornness to make brands that look great and earn their keep.

FOUNDER’S NOTE

“Agencies got obsessed with process. We stayed obsessed with the work. That’s the whole secret.”

– Kiran Barai, Founder

WHAT WE BELIEVE

Values, minus the poster on the wall.

Bold > Safe

Safe work doesn’t get screenshotted. We push for the version that scares the brief a little.

Craft > Speed

Fast, yes. Sloppy, never. Every pixel earns its place.

Heritage > Trend

Mumbai roots, global standards. We borrow from craft, not from Pinterest.

Small > Bloated

Tight teams, no slide-deck politics. The maker is in the meeting.

The Crew

A Small Team that punches hard

(06 humans, 1 office cat)